Client and Industry:
BrandingLab collaborated with Infiniti-Coaching, a leading player in the personal coaching industry. Infiniti-Coaching specializes in providing tailored coaching services aimed at helping individuals achieve their personal and professional goals.
The Challenge:
Infiniti-Coaching faced the challenge of developing a new website that could effectively compete in the dynamic personal coaching space. The website needed to be a true reflection of the client's personality and personal brand, capturing the essence of their coaching philosophy while standing out in a crowded market.
What We Did:
BrandingLab was provided with a new logo design, brand colors, and the content for the Infiniti-Coaching website. Our task was to interpret this new identity into a cohesive visual expression that would effectively represent Infiniti-Coaching and the services it offers.
We began by developing low-fidelity wireframes based on the provided content, allowing the client to see how the information would be structured across each page. Upon approval, we moved on to creating high-fidelity wireframes in Figma, where we incorporated the brand colors, fonts, and imagery. These high-fidelity wireframes offered the client a clear visual representation of the website’s final look before any web development commenced.
Additionally, BrandingLab collaborated closely with Brandsmith on the content, ensuring that every element was aligned with the client’s new brand identity.
The Solution:
The website was developed using Webflow, with the client’s logo—an infinity symbol—serving as a recurring motif throughout the site. Our strategy focused on creating a credible, authentic, and trustworthy online presence for Infiniti-Coaching. To achieve this, we utilized the brand’s green and gold color palette, which evokes feelings of trust and warmth.
We carefully selected a serif font for the main headlines to further enhance the sense of trustworthiness, while a sans-serif font was chosen for the body text to create a dynamic contrast. This combination provided a visually appealing and professional aesthetic. Additionally, subtle animations of buttons and images were integrated as users scroll through sections, enhancing the overall viewing experience and engagement.
Key Features/Improvements:
The new website is a significant improvement over the old one, offering a world of difference in terms of branding and functionality. The site is now a true reflection of the Infiniti-Coaching brand, providing a seamless and enjoyable user experience. It is fully responsive, ensuring optimal performance across desktop, tablet, and mobile devices.
The content flow is clear and logical, guiding users effortlessly through the site, with well-defined calls to action that encourage engagement. These improvements collectively enhance the website's effectiveness and the client’s online presence.
The Results:
The client is extremely satisfied with the new website, which fully aligns with their vision and brand identity. While measurable impacts are still to be determined, the positive reception from the client is a strong indicator of the project’s success. The site’s enhanced design, usability, and responsiveness position Infiniti-Coaching for future growth and engagement.
The Accomplishment:
BrandingLab was thrilled to deliver another well-designed website using Webflow. This project underscored the effectiveness of our process, where we first design in Figma and then build in Webflow. This approach has proven to be highly successful, allowing us to consistently produce visually appealing, functional websites that meet our clients’ needs and expectations.