What is Answer Engine Optimization?
Traditional SEO gets you ranked in Google. AEO gets you cited by AI. When someone asks ChatGPT “who’s the best Webflow agency for B2B,” the answer doesn’t come from clicking a link — it comes from AI engines that have already evaluated the web’s most authoritative content and extracted a direct answer.
AEO is the practice of structuring your website’s content, schema markup, and authority signals so that AI engines can find, understand, and cite your business. If your site isn’t built for it, you’re invisible to an entirely new category of buyer — one who never clicks a link.
Choose your AEO engagement
AEO Audit
A comprehensive audit of your current AEO standing. We analyse your structured data, content architecture, authority signals, and technical foundations — then deliver a prioritised action plan with specific fixes ranked by impact.
Get started →AEO Foundation
Full implementation of your AEO audit recommendations. We deploy schema markup, restructure content for AI extraction, build authority signals, and set up monitoring. Includes 30-day follow-up.
Get started →AEO Dominance
End-to-end AEO strategy across your entire site. Full audit, schema deployment, content rewriting for AI extraction, authority signal building, quarterly reviews, and monitoring for 6 months.
Get started →Frequently asked questions
What is Answer Engine Optimization?
AEO is the practice of structuring your website's content, schema markup, and authority signals so that AI engines like ChatGPT, Perplexity, and Google AI Overview can find, understand, and cite your business in their responses — not just rank it in traditional search.
How is AEO different from SEO?
Traditional SEO optimises for search engine rankings. AEO optimises for AI-generated answers. SEO gets you on page one. AEO gets you cited when someone asks an AI directly — without clicking any links at all.
How long does AEO implementation take?
An AEO Audit is delivered in 5 business days. Full Foundation implementation takes 3–4 weeks. The AEO Dominance engagement runs over 6 months with quarterly reviews and ongoing optimisation.
Do I need to rebuild my site for AEO?
No. AEO Foundation and Dominance work on your existing Webflow site. We add schema markup, restructure content, and build authority signals without a full rebuild. If you're also commissioning a new Webflow build, we include AEO from the ground up at no extra charge.
Why BrandingLab for AEO?
We're an Accredited Webflow Partner who has been building AEO into client sites since early 2025. We understand both the technical Webflow implementation and the content strategy required to get cited by AI engines. Most agencies offer one or the other — we deliver both.
